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Please, do not let your website be an example of a poorly chosen domain name. Here are five simple considerations when choosing a domain name:

  1. Make it easy to remember
  2. Make it easy to spell
  3. Make it plain
  4. Make it short
  5. Make it clean

Items 1-4 are tested with the “call test.” Imagine calling a friend, client, prospective client and relaying your domain name over the phone. If at any time you find yourself explaining your domain name then reconsider the domain name.

Easy to Remember
Make the domain name easy to remember. For example here is a domain name: “llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.co.uk”

Yes, that is a real domain name and unless one takes a purposeful action to remember that domain name it will be forgotten the instance it is stated. That is a silly example. They were going for the longest domain name record. Maybe so, but it illustrates the point – make the domain name easy to remember!

Easy to Spell
Make your domain name easy to spell. Use Google to discover the most commonly misspelled words and then steer clear of those words for the domain name. In a case where the domain name is an actual name of a person that is easily misspelled such as a surname ending in “sen” instead of “son” then purchase both spellings of the name for the domains and direct the miscorrect spelling version of the domain name to the primary domain.

Make it Plain
The common factor when choosing a domain name is simplicity. How can I relay a domain name that most people will understand, remember and visit? Grammatical creativity in a domain name usually backfires because that creativity speaks to you and your logic but not necessarily to the masses without explanation. Do not use hyphens, creative means of spelling or domain extensions as completions of your domain name.

Make it Short
This is a culmination of the other points discussed thus far. As mentioned a long convoluted domain name that is not easy to spell and includes hyphens is not a worthy domain name. That doesn’t mean a short domain name is an automatically good domain. CCCCTP.com is a short domain name but one that fails the “call test.” As you become familiar with the domain name rattling off four “Cs” will be easy and put a grin on your face. Yet, the person on the phone will be mystified trying to determine if that was three “Cs” or four “Cs.”

Make it Clean
Lastly, make it clean. No, duh! Is the typical response. Yet, sometimes what is overlooked is the creation of a new word or phrase when putting multiple words together. I do not mean to be rude or disrespectful in the examples. Rather, illustration is providing quickly and easily what might take many words to express at no avail.

A company called Pen Island that specializes in custom pens purchased a domain name. Well, when Pen Island is all lowercase and running together as one word another word becomes prominent. Another example is with the “Therapist Finder.” When the words are lowercase and put together for a domain name a different finder type appears.

Make sure the domain name you choose makes no other word than what you intend.

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